> ## Documentation Index
> Fetch the complete documentation index at: https://docs.merchantai.io/llms.txt
> Use this file to discover all available pages before exploring further.

# MerchantAI: AI Support Associate for Business Sites

> MerchantAI puts an AI support associate on your website that answers visitor questions, captures leads, and hands off to your team when needed.

## What is MerchantAI?

MerchantAI is an AI-powered support associate that lives on your website. It answers customer questions, deflects tickets, and hands off to a human when needed — using your brand voice, your product knowledge, and your existing tools.

## What you can do

<CardGroup cols={2}>
  <Card title="Quickstart" icon="rocket" href="/quickstart">
    Launch your AI agent in under 10 minutes.
  </Card>

  <Card title="How it works" icon="workflow" href="/how-it-works">
    Understand the architecture behind MerchantAI.
  </Card>

  <Card title="Configure your agent" icon="settings" href="/configuration/agent-setup">
    Set up brand voice, handover rules, and privacy controls.
  </Card>

  <Card title="Integrations" icon="plug" href="/integrations/shopify">
    Connect Shopify, the JS widget, and webhooks.
  </Card>
</CardGroup>

## Next steps

Start with the [Quickstart](/quickstart), then dive into [Configuration](/configuration/agent-setup) to tailor the agent to your business.