# Merchant AI

> Documentation for MerchantAI. The AI support associate for your website.

## Docs

- [MerchantAI Enterprise: custom limits, SSO, and security](https://docs.merchantai.io/billing/enterprise.md): Enterprise plans include custom usage limits, SSO, audit logs, a dedicated account manager, SLA options, and white-labelling for large teams.
- [Earn recurring commission: MerchantAI partner programme](https://docs.merchantai.io/billing/partners.md): Join the MerchantAI affiliate programme to earn recurring commission by referring merchants. Tracking and payouts handled through Mantle.
- [MerchantAI pricing: plans, limits, and feature comparison](https://docs.merchantai.io/billing/plans.md): Compare MerchantAI's Free, Starter, Pro, Business, and Enterprise plans — including message limits, seats, trial terms, and billing details.
- [Setting Up Your MerchantAI Agent: A Complete Guide](https://docs.merchantai.io/configuration/agent-setup.md): A complete walkthrough for creating your MerchantAI workspace, connecting knowledge sources, configuring guardrails, and deploying your agent.
- [Configuring Brand Voice, Tone, and Widget Appearance](https://docs.merchantai.io/configuration/brand-voice.md): Learn how to write a system prompt, choose a brand voice preset, set per-topic rules, and customise your widget so your agent sounds like your brand.
- [Configure Handover, Contacts Inbox, and Live Takeover](https://docs.merchantai.io/configuration/handover.md): Set up email handover, explore the Contacts inbox, enable live takeover, and configure escalation triggers for your MerchantAI agent.
- [Privacy Controls and GDPR Compliance for Your Agent](https://docs.merchantai.io/configuration/privacy-controls.md): Understand how MerchantAI handles visitor data, configure cookie consent, manage opt-outs, and access GDPR compliance documentation for your agent.
- [MerchantAI changelog: latest updates and new features](https://docs.merchantai.io/help/changelog.md): A running log of new features, improvements, and fixes shipped to MerchantAI — grouped by month so you can quickly see what has changed.
- [MerchantAI: frequently asked questions and answers](https://docs.merchantai.io/help/faq.md): Answers to the most common questions about setting up MerchantAI, managing your knowledge base, handling leads, and understanding your plan.
- [Troubleshooting common MerchantAI setup and widget issues](https://docs.merchantai.io/help/troubleshooting.md): Step-by-step fixes for the most common MerchantAI issues — agent setup, widget deployment, knowledge indexing, handover configuration, and billing.
- [How MerchantAI Works: Six Systems Behind Every Answer](https://docs.merchantai.io/how-it-works.md): Understand how MerchantAI's six systems work together to answer questions, capture leads, and route conversations to your team with full context.
- [Add the MerchantAI Widget to Any Website or Platform](https://docs.merchantai.io/integrations/js-widget.md): Add the MerchantAI chat widget to any website by pasting one script tag — no build step or dedicated engineer needed, works on every platform.
- [Connect MerchantAI to Your Shopify Store in Minutes](https://docs.merchantai.io/integrations/shopify.md): Install the MerchantAI Shopify app to automatically sync your product catalogue, policies, and pages so your AI associate can go live in minutes.
- [MerchantAI Webhooks and API Access — Exchange Plan](https://docs.merchantai.io/integrations/webhooks.md): Use MerchantAI webhooks and the headless API to build real-time integrations, custom CRMs, and programmatic workflows on the Exchange plan.
- [MerchantAI: AI Support Associate for Business Sites](https://docs.merchantai.io/introduction.md): MerchantAI puts an AI support associate on your website that answers visitor questions, captures leads, and hands off to your team when needed.
- [Using Analytics to Understand and Improve Your Agent](https://docs.merchantai.io/platform/analytics.md): Use topic clustering, missed-answer detection, and source gap review to continuously improve your agent and close knowledge base gaps.
- [Keep Your Agent Accurate and On-Brand with Guardrails](https://docs.merchantai.io/platform/guardrails.md): Prevent hallucinations and keep your agent on-brand using approved-source grounding, confidence thresholds, topic controls, and escalation rules.
- [Training Your MerchantAI Agent with a Knowledge Base](https://docs.merchantai.io/platform/knowledge.md): Build a knowledge base from your website, uploaded files, Q&A pairs, and Shopify catalogue so your agent always answers from approved sources.
- [Setting Up Human Handover and Conversation Routing](https://docs.merchantai.io/platform/routing.md): Route conversations to your team by email or live dashboard takeover, with full transcript context and contact details always included.
- [Configure Your Agent's Brand Voice and System Prompt](https://docs.merchantai.io/platform/voice.md): Shape your agent's tone, persona, and escalation behaviour with an editable system prompt, brand voice presets, and per-topic routing rules.
- [Shopify-Aware Workflows and Automated Agent Actions](https://docs.merchantai.io/platform/workflows.md): Let your agent handle product discovery, cart review, checkout links, and order lookup while keeping sensitive actions firmly in human hands.
- [Set Up MerchantAI: Go Live with Your AI Agent in Minutes](https://docs.merchantai.io/quickstart.md): Create your account, connect your website, configure your agent, and go live with an AI support associate in just a few steps — no engineering required.